The 12th Harbin Candy & Wine & Food Trade Fair

Invitation

Time：April 20-21, 2024      

Venue: Harbin International Convention and Exhibition Center

Sponsor：Harbin Great Wall International Exhibition Co., LTD

Organizer: Harbin Zhonghuan Exhibition Co., LTD

Introduction

Harbin, the capital of Heilongjiang Province, is the political, economic, cultural, educational, scientific and technological, and transportation center of the province. The city has jurisdiction over 9 districts and 7 counties (cities), with a total area of 53,100 square kilometers and a total population of 1,009,900, occupying the first and second place respectively among 31 provincial capitals in China. Located in the center of the Northeast Asian economic zone, Harbin is an important hub of the first Eurasian land bridge and air corridor, bordering Japan, South Korea, North Korea, Mongolia and Russia, and radiating through Russia to the whole of Europe. Harbin is connected by water, land and air, and 10 railways connect the whole of China. The golden waterway of the Songhua River goes directly to Russia, and Taiping International Airport can handle passenger and cargo transportation services from 110 countries and more than 300 cities, handling 20.78 million passengers annually.

Harbin is a famous capital with a long history. The civilization of the Jin Dynasty penetrated into the Central Plains from this source in the early 12th century. Harbin is also a "cultural capital" combining Chinese and Western elements. It is called "Oriental Paris" and "Oriental Moscow" for its unique architectural features and cultural landscape. The "world ice and snow tourism city", "music city", "power town", "medicine city", "Organic food base", "beer birthplace", "Ice city summer capital" and so on , are people's special praise for Harbin.

Harbin is rich in resources, strong strength, scientific and technological strength ranks sixth in the national capital city, and the comprehensive strength of the national top 100 cities ranks tenth. In recent years, Harbin has seized the major opportunity of revitalizing the old industrial base in Northeast China, relying on the influence of high technology and technological transformation, the old industrial base has been vigorous and vigorous again, showing a good situation of rapid economic growth and substantial improvement of people's living standards. According to the statistics department, by the end of 2022, the per capita disposable income of urban residents in Harbin will exceed 43,000 yuan, ranking ninth in the absolute value of per capita disposable income in the top ten cities in China, and its growth rate ranks second. The economic development has promoted the prosperity of the wine and food consumption market in Harbin and even in Heilongjiang Province. At present, the per capita wine and food consumption of the city ranks first in the country, which is also the main feature of the high-cold area. In particular, beer consumption is a ride out of the dust, is a veritable "beer capital", in 1900 Harbin has China's first beer factory, regardless of winter and summer, beer has become a suitable drink for Harbin people of all ages. Hot pot restaurants, barbecue restaurants, northeast cuisine, Cantonese cuisine and other cuisines are all over the streets, Russian style meals, Western restaurants, crowded, red wine, beer, white wine, foreign wine, collision with the bold and bold character of Harbin people, cast the city's food characteristics, but also make the city of Harbin has become a colorful paradise of food culture.

Harbin, an international metropolis with rapid economic development, will dance with the world，join hands for development, with great openness, high taste, great leap to meet the magnificent glory of tomorrow.

Harbin, referred to as "Ha", another name Ice city, a prefecture-level city under the jurisdiction of Heilongjiang Province, is the capital of Heilongjiang Province, a vice-provincial city, the core city of Harbin metropolitan area, the capital of the largest province of grain production in the country, an important central city in northeast China approved by The State Council, and an important national manufacturing base.

Harbin located in Northeast China and the center of Northeast Asia, Harbin is the political, economic and cultural center of northern Northeast China, known as the pearl of the Eurasian Land Bridge, an important hub of the first Eurasian Land Bridge and air corridor, and the starting point of the Harbin-Daqing-Qiqihar Industrial Corridor. National strategic positioning of the central city of development and opening up along the border, Northeast Asia regional central city and "central city of cooperation with Russia".

Exhibition introduction

Harbin Candy & Wine & Food Trade Fair, founded in 2011, has been held for 11 consecutive years except for a two-year break affected by the epidemic. It is currently hosted by Harbin Great Wall International Exhibition Co., LTD. (referred to as Great Wall Exhibition). Founded in 1997, Great Wall Exhibition is a professional exhibition enterprise and one of the pioneers of the emerging exhibition industry in China. With customer-oriented business philosophy, dedicated spirit and creative strategic vision, after 27 years, more than a dozen different industries, 165 exhibitions, conferences, events, quickly developed into the most powerful exhibition industry leader in Heilongjiang Province, China. "Harbin International Automobile Exhibition "Harbin Cold Land Expo", "Harbin Real Estate Exhibition", "Harbin International Furniture Exhibition", "Harbin International Building Materials Door and Window Exhibition", "Harbin Electric Vehicle Exhibition", "Harbin International Maternity and baby Products Exhibition", "Harbin Great Wall Home Expo", "Harbin International Seed Exhibition", "Heilongjiang Plant Protection Double Fair", "China International Agriculture and Animal Husbandry Expo", "National Agricultural high-tech products Exchange Meeting", "Heilongjiang International Education Exhibition", "Heilongjiang Talent Exchange Meeting", "Northeast International Grain and Oil Industry (Heilongjiang) Exhibition and Northeast International grain storage equipment, drying equipment General Equipment Exhibition ", "Northeast International Grain, Oil, Food and Technology (Heilongjiang) Fair", "Northeast International Agricultural Machinery, Irrigation Equipment and Accessories (Heilongjiang) Exhibition", "Harbin International Candy & Wine & Food Trade Fair", "China-Russia Automobile Trade Cooperation Forum", "China Furniture Industry Summit Forum" are planned, organized and perfectly implemented classic example of success by the Great Wall International Exhibition Co., LTD.

The 12th Harbin Candy & Wine & Food Trade Fair will be held in Harbin International Convention and Exhibition Center from April 20 to 21, 2024. The exhibition will make full use of Harbin's great influence in Heilongjiang and its radiation role in Northeast China and Russia, focusing on displaying a large number of national excellent food, wine and seasoning beverage enterprises, as well as the new technologies, new processes and new products developed by these enterprises in recent years. More than 500 companies from across the country are expected to participate. At the same time, the exhibition will arrange "Heilongjiang Food and special Ingredients Exhibition", "Harbin Time-honored Food Carnival", "Harbin Sugar and Wine Association Wine Evaluation", "chain brand promotion meeting", "Heilongjiang Global rice core producing area annual award ", "Beer drinking competition", "Heilongjiang tea tasting and tea culture art performance", "Economic and trade negotiations" and other more than a dozen colorful economic and trade cultural activities.

The 12th Harbin Candy & Wine & Food Trade Fair in 2024 is the best platform for many enterprises to establish brands, seek cooperation and explore the Chinese and Russian markets. We warmly invite sugar, wine and food enterprises from all over the country to actively participate in the exhibition, exchange and negotiate, and jointly make new and greater contributions to the development of China's candy, wine and food industry.

We will, as always, provide more perfect, more professional and better service for the majority of exhibitors. The warm and hospitable 33 million people of Heilongjiang are looking forward to your arrival!

Scope of exhibition

A. Food Exhibition area: All kinds of leisure food, puffered food, convenience food, baked food, Organic food, China time-honored brand, local specialties, frozen food, Marine food, canned food, candy, jelly, preserved fruit, roasted nuts, fruit and vegetable food, mother and child food for the elderly, health food, high-end tonics, enzyme products, vitamin products, dietary fiber extracts, amino acid products, etc.; Meat and poultry products, poultry food, egg products, soy products, bee products, edible fungi, ready-to-eat products, frozen food and ice cream products; Sea cucumber, abalone, sea cucumber products, kelp and other Marine food and aquatic products, seafood and aquatic deep-processed food and other frozen, dry, live products;

B. Wine exhibition area: All kinds of liquor, wine, beer, wine, ice wine, precious liquor, hard wine, fruit wine, rice wine, rice wine, dew wine, health wine, health wine, medicinal wine, low alcohol drinks, pre-mixed cocktails, whiskey, vodka, brandy, rum, sparkling wine, dessert wine, Champagne, sake, Vermouth, Bouzzulis, aperitif, refreshing wine, liqueur, cocktail, etc.;

C. Beverage, dairy exhibition area: all kinds of food and beverages, carbonated beverages, energy drinks, fruit juice drinks, fruit tea, cola, fruit and vegetable drinks, fruit dew drinks; Mineral water, pure water, soda water, mineral water, glacier water, mountain spring water, weakly alkaline water, low deuterium water, true selenium water; All kinds of dairy drinks, pure milk, fresh milk, yogurt, soy milk, milk powder, cheese, chocolate, ice cream, dessert, whole milk powder, formula milk powder and other dairy products;

D. Tea and coffee exhibition area: all kinds of black tea, green tea, black tea, white tea, yellow tea, light tea, tea bags, tea drinks, all kinds of tea and tea set gift boxes; All kinds of coffee beans, instant coffee, bottled coffee, coffee companion, coffee ingredients, coffee drinks, coffee equipment, coffee machine equipment, etc.;

E. grain and oil, condiments, additives and ingredients exhibition area: all kinds of rice noodles, all kinds of grain deep-processed products, cereals, all kinds of edible oil, rapeseed oil, peanut oil, olive oil, sesame oil, fruits and vegetables, dehydrated and dried food; Various condiments, soy sauce, vinegar, monosodium glutamate, chicken essence, beancurd, chicken powder, chicken juice, cooking wine, spices, sauces, pickles, pickles, pickles, fish sauce, sugar, salt, compound seasonings (juice), brine, soup, hot pot seasoning, all kinds of chili products, Western food condiments, condiments, seasoning packages, edible fungi and dry goods; Baking raw materials, baking additives, preservatives, baking fillings, cake decorations, etc.;

F. Food ingredients exhibition area: Prefabricated vegetables processing and production enterprises and brand owners, a variety of prefabricated vegetables, meat ingredients, seafood; Hot pot ingredients, hot pot base materials, dipping materials, soup ingredients, seasonings; Hot pot frozen prepared food, hot pot ingredients, hot pot shabu, convenient dishes, convenient staple food, self-heating food, instant food and special new ingredients, etc.;

G. Food, packaging machinery: food machinery, filling, coding, labeling, baking, cooking machinery, food processing equipment, packaging machinery, packaging materials and products, printing machinery, carton machinery, plastic machinery, brewing equipment, kitchen and catering equipment, baking equipment/packaging and tools; Food preservation and freezing, refrigeration equipment, freezing, refrigeration, fresh-keeping equipment, quick-freezing equipment, cold storage, freezer, central kitchen, etc.; All kinds of wine and food packaging containers, packaging materials and products, all kinds of wine bottles, caps, stoppers, boxes, wine utensils, wine utensils, bottle openers, wine glasses, wine decanters, ice wine barrels, wine barrels, wine preservation cabinets, wine kilns, etc.; Bottle color printing, paper boxes, cartons and other packaging materials; Fruit juicer, etc.; Baking package design, baking product packaging solutions, etc.

H. Catering franchise, supply chain, e-commerce platform and service provider exhibition area: catering management and franchise, catering management and service, brand planning; Live broadcasting and short video, MCN organizations, live broadcasting equipment, social e-commerce, community group-buying, community e-commerce, content e-commerce, private e-commerce, e-commerce industrial park, online celebrity live broadcasting base, e-commerce business association and alliance, etc.

Exhibition expense

1. Non-standard booth inside and outside the museum (without any facilities)

The non-standard booth in the museum is 680 yuan per square meter.

2. The standard booth in the museum is 6800 yuan.(3 m X 3 m =9 m ²)

Instructions

1. Standard booth adopts international standard display frame, aluminum alloy frame, three sides of display wall, Chinese and foreign language lintel banner, two spotlights, a negotiation table, two chairs, a 220V/5A/400W power socket.

2. Near the entrance booth and double-sided opening booth, each floating 1500 yuan.

3. Any non-standard booth needs to pay construction management fee: 15 yuan /m².

4. Electricity exhibitors, during the layout of the exhibition, less than 3KW, can rent 220V blue plug 100 yuan per day; During the exhibition, less than 3KW, you can rent 220V blue plug 100 yuan per day; Within 9KW, you can rent 380V red plug 300 yuan per day.

5. Exhibitors must pay garbage disposal fee, 270 yuan /9 square meters.

Strong media campaign - professional audience

◆ Media propaganda matrix

Create an online and offline linkage publicity matrix, develop TV, radio, industry magazines, industry professional websites, candy, wine and food-related wechat public accounts, wechat groups, wechat public accounts, Tiktok, quick worker, Wesee video, volcano video, Ixigua video, Today's headlines, mainstream APP, Weibo topic, hype,KOL/ Internet celebrity communication, H5 and other promotion channels. To provide an effective boost to the exhibition.

◆ Media support

Tiktok, Kuaishou, Toutiao, Tencent, Baidu, Sina, 360, NetEase, Black Dragon River Longvision Group, Harbin TV Station, Harbin Newspaper Group, Heilongjiang Newspaper Group and professional media in the industry.

◆ Professional customer invitation

Official invitation: Through the provincial and municipal authorities in charge of candy, wine and food directed to invite administrative departments at all levels, well-known food and beverage experts, scholars and VIP people from relevant departments to attend the meeting;

Market Invitation: The company sent a total of 7 professional teams composed of 28 people to all 13 regions of Harbin, Qiqihar, Mudanjiang, Jiamusi, Daqing and 19 regions of Jilin, Liaoning, Inner Mongolia at the same time, a total of 43 cities, 463 counties, towns and townships , ten farms, 14 forestry bureaux, 90 municipal districts, and local partners formed a team of more than 100 people to jointly carry out the promotion of the 12th Harbin Sugar, Wine and Food Fair on April 20-21, inviting merchants to visit the exhibition and order goods.

◆ Release publicity materials: 50,000 invitations and 1 million tickets in Northeast, North and Northwest China;

◆ Promotion in the form of short messages: send more than 3 million short messages to target customers;

◆ Newspaper promotion: Publish exhibition information in mainstream newspapers in Northeast, Northwest and North China;

◆ Street signs: electronic screens and street signs in candy, wine and food markets and main sections of the venue;

Exhibition procedure

1. The applicant shall properly fill in the "Exhibition Application" form and affix the official seal, remit the booth fee to the account specified in the invitation letter, and send the "Exhibition application" and the bank's remittance voucher by mail, email or fax to the Organizing Committee;

2, After receiving the above materials, we will provide you with the exhibition confirmation documents;

3. The remaining balance shall be paid before April 1, 2024. We will provide you with "Exhibitor Manual" and other exhibition related materials;

4, When submitting the "Exhibition application" form, please send exhibits samples or instructions, so as to divide the exhibition area and carry out pre-exhibition publicity work;

5. Please note that if you cancel the exhibition or fail to pay the balance within the specified time, the deposit you paid will not be refunded.

Registration contact address

Harbin Great Wall International Exhibition Co., LTD

Harbin Zhonghuan Exhibition Co., LTD

Add: No.56, Xinmiao Pu Street, Nangang District, Harbin City

Postcode: 150001

Telephone:+86-0451-87558666   87558688   87558687

Mobile phone: （0）1870066666   15245706543   15046681512

Transmission: +86-0451-86268632

E-mail: zwh1000@126.com

Contact: Zhao Lijun、Yue Weihong、Liu Changbin、Bai Yuan、Liu Siyu、Song Yan、Gao Xu